The features and functions of title in publication

Abstract

In the publication, together with short, quick and laconic titles, are created such titles that can be considered as a text resume.

There are metaphorical, ambiguous, scandalous titles, but unlike the fictional literature, the "zero title" is not confirmed.

The title entrusts reader’s:

Direct informing, making interested, informing, self-descriptiveness, activation of thinking. For the sake of publicist style the subject serves as a function of interest and intrigue. It should be easy to make the reader read the article. The title also has an advertising feature. Its aim is to influence the large part of society.